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Specialized Men's Diverge Sport
$1,879.99 $2,100.00 10% Savings
With the Diverge Sport, you'll be prepared for anything, from smooth tarmac to the loosest, roughest tracks out there. It's packed with all the same technologies as its pricier cousins, only its spec places an emphasis on reliable performance, not components so flashy you'll be eating nothing but top ramen for months. The Diverge frame will comfortably fit up to 700x42mm tires with plenty of room for mud, too. Weight was a large factor in the development, so Specialized took some design cues from the Roubaix with a FACT 9r carbon frame that's one of the lightest in the category. Specialized opted for a new Open Road Geometry. We know what you're thinking, "it's just another marketing term," but they truly did develop an entirely new geometry. Think of it as a road version of modern trail bike geometry. It provides playful handling and predictable steering for endless dirt skids and mid-corner drifts. The geo features a bottom bracket that's over a half-centimeter lower than the previous Diverge, a slacked-out head tube angle, short chainstays, and a short wheelbase. These changes make for a bike that's not only fun in the dirt, but also performs well on the road. There's only so much that wider tires with lower pressures can absorb, so Specialized implemented a new version of the Future Shock into the Diverge design. It not only soaks up bumps with ease, but provides extremely predictable handling. That's because the wheelbase isn't lengthening when you hit a bump, so the front end of the Diverge keeps the same effective head tube angle. In other words, when you dive hard into a turn, you won't be surprised by under steer or sloppy handling. Unlike the original Future Shock, the Diverge's version features a progressive spring that makes this technology more suitable for off-road applications, where stiffer suspension is often needed to soak-up larger bumps and obstacles. Specialized topped it off with three water bottle mounts and mounts for racks and fenders. So while it's one of the most smile-inducing bikes you'll ever shred fire roads on, it's equally adept at bike packing, commuting, or even a spin to your local brewery. The Diverge Sport spec hits right on the money with a sturdy Shimano Tiagra groupset, hassle-free mechanical disc brakes, and a strong Axis Sport wheelset.
Specialized Roubaix Sport
$1,950.00 - $2,200.00 $2,200.00 Up To 11% Savings
Hitting a sweet spot between performance and value, the Specialized Roubaix Sport was designed to thrive on long rides through rough country. The light weight frame has been constructed from FACT 9r carbon fiber that features off the chart stiffness. The front end features Future Shock, which is a piston in the head tube with 20mm of travel. Specialized developed this technology in partnership with McLaren Applied Technologies, and the result of this are a host of drastic performance improvements, namely in the vertical compliance department. Specialized found that focusing on vertical compliance, instead of fork splay, meant that they could improve smoothness, speed, and comfort in one fell swoop. Lastly, they spec'd the Roubaix Sport with Shimano 105 11-speed mechanical shifting, hassle-free Tektro Spyre mechanical disc brakes, and Axis Sport wheels that have been cased in our Turbo Pro 28mm tires. - Featuring a Rider-First Engineered design that ensures every frame size has the same legendary responsiveness and smooth ride quality that you'd expect from a Roubaix. The FACT 9r frameset holds its own with high-end carbon offerings, with the ideal blend of light overall weight and targeted stiffness, while the all-new Future Shock "suspension" system at the cockpit delivers a revolutionary degree of comfort and control. - A Roubaix Disc fork is built from FACT carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design only stands to bolster all of the above. - Shimano 105 shifting gives you crisp, precise, and reliable shifts. The system is renowned for its durability, performing in adverse conditions with the batting an eyelash.
Specialized Women's Diverge Sport
$1,974.99 $2,100.00 6% Savings
With the Women's Diverge Sport, you'll be prepared for anything, from smooth tarmac to the loosest, roughest tracks out there. It's packed with all the same technologies as its pricier cousins, only its spec places an emphasis on reliable performance, not components so flashy you'll be eating nothing but top ramen for months. The Diverge frame will comfortably fit up to 700x42mm tires with plenty of room for mud, too. Weight was a large factor in the development, so Specialized took some design cues from the Roubaix with a FACT 9r carbon frame that's one of the lightest in its category. Specialized opted for a new Open Road Geometry. We know what you're thinking, "it's just another marketing term," but they truly did develop an entirely new geometry. Think of it as a road version of modern trail bike geometry. It provides playful handling and predictable steering for endless dirt skids and mid-corner drifts. The geo features a bottom bracket that's over a half-centimeter lower than the previous Diverge, a slacked-out head tube angle, short chainstays, and a short wheelbase. These changes make for a bike that's not only fun in the dirt, but also performs well on the road. There's only so much that wider tires with lower pressures can absorb, so Specialized implemented a new version of the Future Shock into the Diverge design. It not only soaks up bumps with ease, but provides extremely predictable handling. That's because the wheelbase isn't lengthening when you hit a bump, so the front end of the Diverge keeps the same effective head tube angle. In other words, when you dive hard into a turn, you won't be surprised by under steer or sloppy handling. Unlike the original Future Shock, the Diverge's version features a progressive spring that makes this technology more suitable for off-road applications, where stiffer suspension is often needed to soak-up larger bumps and obstacles. Specialized topped it off with three water bottle mounts and mounts for racks and fenders. So while it's one of the most smile-inducing bikes you'll ever shred fire roads on, it's equally adept at bike packing, commuting, or even a spin to your local brewery. For the spec, Specialized wanted to make sure that it shifted crisply and braked smoothly mile after mile, so you'll find a Shimano Tiagra groupset, hassle-free mechanical disc brakes, and an Axis Sport Disc wheelset. Every touchpoint of the bike is also tailored specifically for women, from the handlebar width to the crankarm length to the renowned Myth Expert saddle.
Specialized Men's Tarmac Elite
$1,999.99 - $2,049.99 $2,400.00 Up To 17% Savings
Few bikes invoke podium dreams and longing like Specialized's Tarmac, and with the Tarmac Elite, you get your slice of the Tarmac performance lineage at a price that's more than favorable. You'll also find a Grand-Tour-winning geometry, plus a FACT 9r carbon fiber construction. For the spec, Specialized selected components that deliver reliable performance, like durable DT R460 wheels, a mix of Shimano Ultegra 8000 and Praxis, and a bevy of Body Geometry components that maximize performance by providing the utmost in comfort. - The FACT 9r carbon frame combines the lightweight performance and compliance of top-end carbon production methods with a Grand-Tour-winning geometry that begs for you to go faster. - FACT carbon fork with a tapered construction provides incredible front end stiffness and steering response for instantaneous accelerations and high-speed descents. - Significantly lighter than comparable wheelsets in its class, these tough DT R460 wheels offer tremendous value in one smooth-rolling package.
Specialized CruX Sport
$2,039.99 $2,800.00 27% Savings
'Cross is notorious for being hard on equipment. Mud, rain, snow, crashes— they all take their toll. That's why with the CruX Sport, Specialized took their FACT 11r carbon frameset and spec'd it with Shimano's reliable, yet affordable, 105 groupset. Beginning with the frame, they implemented their Rider-First Engineered frame technology into the new frame. Using size-specific tubes and layups, the CruX features the same ride characteristics across the size range. Not only this, but Rider First-Engineered technology also allowed us to significantly drop the frameset weight—coming in at a scant 900 grams for a 56cm—over 400 grams lighter than the previous frameset. A light, stiff frame though isn't useful in a cross race if it isn't compliant, which is why the CruX meshes stiffness and compliance in all the right places. They also lowered the seat collar by two centimeters, allowing for more exposed seatpost and therefore cushion from big hits. Cyclocross races are often won in the corners and over the barriers, and the CruX geometry takes this into account. When hopping off to clear the barriers, the easy-to-shoulder top tube, with a large opening to the front triangle and flat bottom, is smooth and comfortable. The CruX geometry also features a low bottom bracket, to help with stability in hard corners and off camber sections, as well as a sharp front end to help initiate corners regardless of the terrain. With maximum mud shedding ability in mind, the CruX has eight-millimeters of clearance on all sides of a 33mm tire, providing plenty of clearance in even the worst conditions. After all, it's great to have a light weight bike, but if it's covered in 10 pounds of mud, frame weight is irrelevant. The carbon frame and Shimano 105 groupset is completed with Shimano hydraulic disc brakes and Axis Sport Disc wheels to get you on the 'cross course or explore that dirt road you've been meaning to check out. - Specialized's FACT 11r carbon frame features a race-ready 'cross geometry, and comes equipped with thru-axles, 142mm rear spacing, and takes advantage of their highest quality carbon production methods in order to create a bike that's as responsive as it is lightweight. - The internally routed S-Works FACT carbon disc fork features a thru-axle design that increases steering response and rider input for the tight turns and the all-out efforts 'cross demands. - Shimano shifters, derailleurs, and brakes deliver reliable shifting and superb braking, so you can focus on the race ahead—not on your gear.
Specialized Stumpjumper Comp Alloy 29/6Fattie
$2,399.99 - $2,800.00 $2,800.00 Up To 14% Savings
Don't get us wrong—carbon is awesome. But when it comes to maintaining peace of mind while you're getting rowdy, nothing compares to the confidence of our alloy Stumpjumper Comp 29/6Fattie. It's light, rugged, and packed with all the spec and travel you need to run it wide open out on the trail. It features an M5 alloy construction that's lightweight, durable, and plenty stiff and compliant, while SRAM's most durable one-by components have been hand-selected to ensure that you get the most performance over rugged terrain possible. To make things even better, the Stumpy's design also allows you the opportunity to toggle between 29-inch wheels and 6Fattie wheels (not included), allowing the ultimate in configuration options for the trail at hand. And when you factor in our proprietary Rx Trail Tune at the shock, plus an aggressive, trail-eating geometry that features absurdly short chainstays, a roomy top tube, a low bottom bracket, and a slacked out front end, you get a trail bike that you can be confident in, season after season. - M5 alloy Trail Chassis with Stumpjumper FSR rear end blends durability, stiffness, and light weight, while 135mm of travel Trail Geometry provide more than capable handling. - A RockShox Reba RL fork handles suspension up front with ease, soaking up bumpy terrain with 150mm of plush travel. - SRAM's 11-speed GX groupset features a wide gear range that delivers climbing and descending efficiency in spades. On top of this, the one-by setup is notorious for being next to impossible to drop a chain with, plus it provides a significant weight savings in comparison to a standard two-by setup.
Electra Straight 8 1 (16-inch) - Boy's
$199.99 $269.99 26% Savings
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub, seat clamp and stem - Training wheels - 16”x 2.125” custom tires - Matching bells and valve caps
Electra Savannah 1 (20-inch) - Girl's
$219.99 $299.99 27% Savings
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub and seat clamp - Alloy stem and integrated kickstand - 20”x 2.125” RetroRunner tires
Electra Straight 8 1 (20-inch) - Boy's
$279.99 $369.99 24% Savings
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®. - Cruiser hi-ten steel frame - Single-speed w/coaster brake - Alloy rims, front hub, seat clamp and stem - Training wheels - 20”x 3.0” Fatti-O tires - Matching bells and valve caps
Electra Cruiser Lux Fat Tire 1 Ladies
$359.99 $549.99 35% Savings
Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Single-speed w/coaster brake - Front mechanical disc brake - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12-gauge stainless steel spokes - 26”x 3.5” Electra Fat Tires
Electra Chroma 3i Ladies'
$539.99 $699.99 23% Savings
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell
Electra Glam Punk 3i Ladies'
$539.99 $749.99 28% Savings
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Custom designed studded saddle and grips - Genuine leather streamers
Electra Wild Flower 3i - Ladies'
$539.99 $699.99 23% Savings
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Genuine leather streamers
Electra Ticino 8D
$549.99 $849.99 35% Savings
Great for everyday transportation and light touring, the Ticino® picks up where bike builders of the 40s and 50s left off, giving it a true handcrafted feel not found in many of today’s cookie-cutter bikes. Named for an Italian influenced area of Switzerland, Ticino’s design aesthetic, craftsmanship and frame integrity are inspired by the vintage bikes once ridden throughout the region. The retro-inspired hubs, cranksets, chainrings, handlebars, forks, pedals and hammered-finish alloy fenders show classic craftsmanship. But this thing is far from a relic. When it comes to performance, the Ticino is decked with modern components custom-manufactured by Electra. But it’s more than just a pretty face. The Ticino sports fast-rolling 700c wheels and a lightweight frame, for a fine-tuned, smooth gliding ride. Love is in the details, and after one look at the Ticino you’ll be ready for a serious commitment. - Butted 6061 aluminum frameset - Investment-cast crown, tapered-leg, butted chromoly fork - Shimano 8-speed Claris drivetrain - Shimano Acera rapidfire shifter - Forged alloy crankset w/42t alloy chainring dual guards - Tektro cantilever brakes - 32h low flange hubset - Electra Elite double-wall alloy rims - 700 x 35c tires - Ticino dual-density saddle - Ticino touring pedals - Hammered alloy fenders
Electra Relic 3i
$609.99 $799.99 24% Savings
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - 6061-T6 aluminum bullet tank frame - Shimano Nexus internal 3-speed w/coaster - Mechanical front disc brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - 26”x 2.125” RetroRunner front tire and 24”x 3.0 Fatti-O rear tire
Electra Amsterdam Fashion 3i Ladies'
$674.99 - $849.99 $899.99 Up To 25% Savings
Like the perfect find in a boutique, Amsterdam® Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans. It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night.
Electra Amsterdam Fashion 7i Ladies'
$779.99 $999.99 22% Savings
Like the perfect find in a boutique, Amsterdam® Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans. It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night.
Electra Ticino 20D
$999.99 $1,599.99 38% Savings
No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed, tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips. Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer Pasela 35c skinwall tires and a host of vintage touches – normally you’d be placed on a waiting list for a handmade bike like this. - Butted 6061 aluminum frameset - Traditional hand-brazed, investment-cast crown, tapered-leg chromoly fork - Shimano 20-speed Tiagra drivetrain - Shimano Tiagra Rapidfire shifters - Ticino forged alloy compact double 50/39t crankset - Tektro cantilever brakes - Ticino Five Star high flange 32h hubset - Electra Elite high-polished double-wall alloy rims w/stainless eyelets - Panaracer Pasela aramid folding bead 700 x 35c tires - Ticino dual-density saddle - Ticino alloy touring pedals - Hand-brazed chromoly quill stem - Hammered alloy fenders - Alloy rear carrier
Electra Townie Go! 8i
$2,299.99 $2,599.99 12% Savings
Power when you need. Pedals when you don’t. Townie® Go! is a battery-powered, pedal assist bike that lets you ride like the wind without breaking a sweat. The ninja quiet Bosch Performance System offers four levels of power support from Eco to Turbo mode, allowing you to flatten hills and shorten commutes depending on how much leg work you’re willing to put in. Multi-gear functionality lets you control output and battery life. And of course, it looks as awesome as it rides. The comfort of Townie’s Flat Foot Technology® frame combined a lower center of gravity and balloon tires, provides an upright and smooth ride that makes it impossible not to smile when riding a Townie Go!. So get on and Go! Pedal less. Do more. - Lightweight 6061-T6 aluminum frame - Bosch Performance electric-assist system with 250W mid-frame motor - Lithium-ion battery 11Ah/400wh, 36V - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Charge time: 1.5 hours to 50%, 3.5 to 100% - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Shimano Nexus eBike approved roller brakes w/cooling fins - Schwalbe Fat Frank 26”x 2.35” tires - Painted alloy fenders - Painted rims - Front and rear led lighting - Frame lock keyed to match battery lock - Alloy rear rack
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